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Privacy Notice

This Privacy Notice is published by Advanta Invest Limited and explains how we collect, use, store, share and protect personal information.

Under data protection laws, we are the data controllers in relation to your personal information. This means we are responsible for deciding what information to collect about you and how it is used. Our contact details are set out under Contacting us section (Section 15).

Usually, the company responsible for your personal data will be the company that provides services to you, holds your relationship with us, or otherwise decides how and why your personal data is used. In some cases, more than one of the companies listed above may use your personal data for shared administration, compliance, risk management, complaints handling, legal or regulatory obligations, information technology support and other operational purposes.

Advanta Invest Limited is the controller of personal data processed for the purposes described within this notice.

Advanta Invest Limited
130 Buckingham Palace Road
London
SW1W 9SA

Email: mwebber@advantainvest.co.uk

Depending on the nature of our relationship with you, this may include:

  • Website users and enquiries. We collect information that you provide when using our website, registering for events, downloading publications or contacting us with an enquiry. This may include your name, contact details and information relating to your enquiry or the services in which you are interested.
  • Business and professional contacts. We collect contact details and professional information relating to advisers, consultants, service providers, introducers, counterparties and other business contacts. This information may be obtained directly from you, through meetings and networking events, publicly available sources, professional social media platforms or third parties assisting with business development and marketing activities.
  • Clients, prospective clients and associated individuals. We collect personal information relating to our clients and prospective clients, together with information relating to directors, officers, beneficial owners, authorised signatories, trustees and other associated individuals where required. This information is collected to facilitate business relationships, undertake due diligence, verify identity and comply with legal and regulatory obligations, including anti-money laundering requirements. Information may be obtained directly from you, your authorised representatives, adviser firms, platforms, custodians and publicly available sources. Advanta Invest generally provides services to authorised adviser and distributor firms and therefore does not routinely collect personal information directly from underlying retail investors.
  • information collected through our websites and systems 

We do not collect special categories of personal information (also known as “sensitive personal data”, which includes information about health, racial or ethnic origin, political opinions, religious or philosophical beliefs and sexual life) without your agreement. We ask you, please, not to send us this kind of information.

We will always try to keep the amount of personal information we collect to the minimum needed. We use cookies and other tracking technologies on our websites and in our marketing emails – Please check the cookies policy on the particular website for more information.

We collect personal data directly from you when you contact us, complete forms, meet with us, use our websites, correspond with us by phone, email or post, or ask us to provide services to you.

We use personal data to:

  • provide the services you ask us to provide
  • manage our relationship with you
  • keep records
  • handle complaints and resolve disputes
  • monitor service quality and staff performance
  • manage risk, compliance and governance
  • protect our systems, staff, clients and business operations

We will only use your personal data where the law allows us to do so. The main lawful bases we rely on are:

  • Contract — where we need to use your data to provide the service you have asked for.
  • Legal obligation — where we need to use your data to meet a legal or regulatory requirement.
  • Legitimate interests — where we have a valid business reason to use your data, provided your rights and interests do not outweigh that reason.
  • Consent — where consent is the right basis for a particular use of your data.

Our legitimate interests may include internal administration, group-wide compliance oversight, risk management, information security, staff training, service quality monitoring, complaint handling, legal claims management, fraud prevention, keeping appropriate business records, and making necessary disclosures to service partners and providers involved in delivering or supporting the services you have asked us to provide.

If we need to use sensitive personal data, such as health information, we will only do so where the law allows it. This means there must be a lawful basis for using the data and, because it is sensitive, an extra legal condition must also apply. Depending on the circumstances, that may include your explicit consent or another condition allowed by law.

If we use information about criminal convictions or offences, we will only do so where UK law permits it and with appropriate safeguards.

Your personal data may be shared between the companies listed in this notice where this is reasonably necessary for service delivery, administration, file management, compliance oversight, complaints handling, anti-money laundering and financial crime controls, risk management, legal and regulatory obligations, audit, professional advice, finance, information technology support, cyber security and business continuity.

We may also share your information with third parties where this is reasonably necessary to provide services to you, to arrange or administer products or policies for you, or to run our business properly. These third parties may include lenders, insurers, reinsurers, product providers, platforms, scheme administrators, surveyors, valuers, conveyancers, solicitors, accountants, auditors, compliance advisers, professional indemnity insurers, information technology and software providers, document management providers, identity verification providers, fraud prevention agencies, payment service providers, regulators, law enforcement bodies and other professional or operational service partners.

Where a third party is acting on our behalf, or where we need to share your personal data to provide a service you have asked us to arrange or administer, we will not usually need to ask for separate consent each time, provided the sharing is lawful, proportionate and covered by this notice.

If we want to introduce or refer you to an organisation outside the companies covered by this notice for a separate product or service, and the disclosure is not strictly necessary to carry out a service you have already asked us to arrange, we will tell you who that organisation is and we will ask for your consent before sharing your personal data with them.

If any sensitive personal data is involved, we will only share that information where the law allows it and, where required, we will obtain your explicit consent before sharing that information.

Sharing your personal data with service partners, product providers or other third parties for service delivery does not give them permission to market to you just because they have received your information for that purpose. Any marketing use of your information must be separately lawful.

We may record and/or transcribe telephone calls, video meetings and other communications, and we may use artificial intelligence (AI) tools to help with note-taking, transcription, quality checks, file review, fraud and risk monitoring, information security, training and operational efficiency.

Where we use these tools, they are there to support our people and processes. We do not normally make decisions about you using fully automated means where there is no human involvement and the decision has a legal or similarly significant effect on you. If that changes, we will tell you and explain what it means for you.

We do not routinely expect your personal data to be transferred outside the UK. If that becomes necessary, we will only do so where appropriate safeguards are in place and we will provide further information where required.

We keep personal data for as long as necessary to provide services, manage our relationship with you, meet legal and regulatory record-keeping requirements, support complaint handling, defend legal claims, prevent fraud and financial crime, , and protect our legitimate business interests.

How long we keep information may vary depending on the type of service, the product involved, the nature of the record, legal and regulatory requirements, limitation periods, complaint and legal risk, and insurer or business requirements.

You have rights over your personal data. In the right circumstances, you can ask us for access to your personal data, ask us to correct inaccurate information, ask us to erase information, ask us to restrict or stop certain processing, object to certain processing, and ask us to provide a portable copy of certain information.

Where we rely on consent, you can withdraw that consent at any time. This will not affect any use of your personal data that took place lawfully before you withdrew consent.

You also have the right to complain to the Information Commissioner if you are unhappy with how we have handled your personal data.

If you would like to make a request to access or correct your personal information, or to exercise any of your other rights, you can contact us at any time using the details set out under section 15

We may contact you about products or services offered by the companies listed in this notice where this is permitted by law and relevant to your relationship with us. For marketing by email, text or similar electronic messages to individuals, the Privacy and Electronic Communications Regulations 2003 generally require prior consent unless a limited exception applies. You can opt out of marketing at any time.

Our websites may use cookies and similar technologies. Where required by law, we will give clear information about what those cookies do and ask for consent for non-essential cookies and similar technologies. Under the Privacy and Electronic Communications Regulations 2003, consent is generally needed before storing or accessing information on a user’s device, unless a limited exemption applies.

Each website should also have its own cookie notice or cookie settings tool.

Please take care when sending us personal or financial information and use secure methods where possible.

If you have any questions about this privacy notice, about how your personal data is used, or if you want to exercise any of your data protection rights, please contact our Compliance Team:

You can also write to the relevant company’s registered office shown in the appendix to this notice. If you think your personal data has been lost, disclosed to the wrong person or used improperly, please tell us as soon as possible.

We keep this privacy notice under regular review and may update it from time to time. The current version will be available on the relevant website.